WhatsApp for small businesses
WhatsApp is a social messaging service for mobile phones that enables you to send texts, images, audio and videos to keep in touch with those individuals who are in your phone’s contact list.
Marketing with WhatsApp can be an efficient way for connecting along with your potential customers and promote your business. Local businesses may use WhatsApp as a communication tool to attach users in real-time.
Facebook enables you to connect along with your potential audience, and WhatsApp takes this link with a next level. WhatsApp provides various features, which can be used effectively for promoting small businesses. These features are enlisted and explained briefly the following:
WhatsApp is not limited by sending texts for reaching your market; it may be used for promoting products and services through text, audio and video formats, so that you can transmit a suitable idea about your products and service to prospective clients. You may also target your audience in masses by using the WhatsApp broadcasting feature.
WhatsApp enables marketers to do group targeting and also allows the creation of groups based on similar interests and start discussions with users of the group. It will help targeting clients with similar interests and demands. Additionally it increases the possibility of going viral as a result of the sharing of content by participants of the group amongst their contacts.
WhatsApp enables marketers to operate innovative campaigns. You can ask your recipients to share their images while utilizing your products and services or posing facing your billboard or store. In return you might offer them various coupons through WhatsApp. This enables you to grow your database through relevant contacts and increase your organization reach.
WhatsApp for customer care:
Because of its wider reach, pirater compte whatsapp can also be a beneficial tool for customer support. Your customer may prefer contacting you over WhatsApp instead of calling your support numbers or writing emails. You can solve customer problems or provide product or service information and advice through this medium.
Since a sizable number of people use WhatsApp regularly, it is easier for marketers to approach their prospective clients. WhatsApp is now a reasonable mass communication tool that may be used by small businesses creatively and innovatively.
The above features enable small marketers to advertise their business with great ease though WhatsApp. These features are advanced marketing tools for promoting any business.
Local businesses and WhatsApp
A business or company that provides its services in a particular geographical area is named a Local business. The term Local business can also be used to define a franchise in a certain region. If you’re running your organization in a local area, consider adding WhatsApp to your online marketing toolset to boost your campaign performance and profits.
WhatsApp is a good tool to send massive texts, video and audio clips without any cost. And it works together with every smartphone platform such android, iOS, Windows, Symbian, and BlackBerry etc.
Local businesses could advertise their WhatsApp number and tell their audience that they’ll purchase via WhatsApp. Share images of your products or services in a WhatsApp band of potential customers. Local marketers could also send their geographical location for their customers, in order that customers can go to the store anytime.
Below are a few reasons why you must include WhatsApp marketing in your advertising strategy –
Advertise your products:
WhatsApp is the new solution to send SMS among your household and friends. But it’s also possible to use it as an advertising tool. You can promote your products to either a WhatsApp group or individual users. This marketing tool is the greatest solution to establish one-to-one communication along with your customers. You can find less sending and receiving restrictions than with SMS and Emails.
But bear in mind, not to send messages to everybody and ensure you target those customers that are in your contact list, because people hate messages from unknown people/companies.
Local marketers and businesses can send text, images, audio and video messages without any cost. WhatsApp only consumes internet data to send messages. During the initial year WhatsApp is free for all users, including businesses, but once the initial year is finished every user needs to pay a small annual subscription fee of $0.99 per year. So there are no hidden charges, and it is much less costly than other online advertising channels.
Most users don’t like communicating trough groups, as they receive notifications every time group members send messages. But this doesn’t mean that you can’t use WhatsApp for sending promotional messages, banners and videos to individual users. Personal messages will assist you in creating a strong relationship along with your customers.
Local businesses and marketers can ask their customer to provide them feedback via the WhatsApp messaging feature. Request them to send their queries via WhatsApp, and reply for them when possible. Resolving their issues regarding your product and services diligently and in an appropriate and personalized way will develop their trust.